ICON & JCB Fact Sheet
Learn key details about JCB's global leadership, innovative machinery, and the robust solutions we bring to the Philippines through our partnership with ICON.
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ICON's Mission:
“To revolutionize the heavy equipment trading industry by delivering customer-centric, innovative, and sustainable solutions that drive efficiency, profitability, and long-term growth.”
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ICON's Vision:
“We challenge the traditional heavy equipment market by prioritizing customer needs, leveraging technology, and implementing sustainable business practices. Our goal is to provide tailored, cost-effective solutions while ensuring long-term value for our partners, customers, and stakeholders. Through innovation, transparency, and service excellence, we redefine industry standards and create lasting impact.”
ICON Statistics

JCB Statistics

More About ICON & JCB?
What are the JCB products available in ICON?
- Tracked Excavators
- Compact or Mini Excavators
- Backhoe Loaders
- Soil Compactors
- Skid-steer Loaders
- Power Generators
- Access Platforms
What are the ICON support services?
- Expert Sales Consultation
- Genuine JCB Parts Supply
- After-sales Service and Maintenance
- Technical Training
Where is ICON HQ located?
Km12 Merville Access Rd, Parañaque, 1709 Metro Manila
Where are the other branches of ICON?
Other Offices and Service Hubs: Cebu, Tacloban, Butuan and Davao Office.
Yard and Warehouse: Merville, Taguig and Davao.
What is the hotline and e-mail address for ICON Equipment?
0916-447-0184
marketing@iconequipment.com.ph
When does ICON partnered with JCB?
January 2014
What are the other brands that ICON exclusively distribute?
- Hyster (Forklift) and Ajax (Concrete Solutions)
What are the awards received by ICON?
- No. 1 South East Asia JCB Dealer Readiness and Preparedness for the year 2022 and 2023.